Why Your Video Flopped in 2 Seconds
You didn’t lose the algorithm. You lost your viewer in the first 2 seconds.
Two Seconds. That’s All You Get.
We’re scrolling like Olympic sprinters. If your content doesn’t make someone pause almost instantly, it’s over. And yes, 2 seconds is real. TikTok knows this. Instagram knows this. YouTube Shorts knows this. That’s why the algorithm is built to reward early engagement — not mid-video brilliance.
What Makes a Good Hook?
A good hook can be:
A surprising visual
On-screen text with curiosity baked in
A bold statement or question
An outfit or setting that stops the scroll
It doesn’t have to be flashy. It just has to give people a reason to care, fast.
Not Sure What Your Hook Is?
That’s normal. This takes trial and error. Here’s how to figure it out:
Look at your past videos, which ones had strong watch time?
What kind of intros make you stop scrolling?
Test a few formats and measure the response
The goal is simple: earn those first 2 seconds… so you can win the next 10.
Want Better Performing Videos?
✅ Focus on the first 2 seconds
✅ Give people a reason to stay
✅ Test what works and iterate often
We’ll keep sharing what’s working, what’s changing, and how to stay ahead of the game.
