Jem Fowler

Jemima Fowler is a British expat living in Jacksonville Beach, FL, just steps from the ocean.

What began as a journey to transform her rental into a cozy and vibrant home has evolved into a space where she shares the beauty of her ever-changing lifestyle. Now a mum, Jemima embraces this new chapter by offering glimpses into her coastal life, filled with creativity, warmth, and intentional living.

Known for her eclectic and individualistic style, she encourages others to experiment with color, pattern, and personality in their own homes. As a passionate thrifter and secondhand sourcer, she delights in uncovering unique treasures that add soul and character to her space, proving that a thoughtfully curated home doesn’t have to come with a hefty price tag.

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Josie Michelle Davis